Your Online Life and Offline Death in Post-Apocalyptic Times

Three things receive unconditional respect and are regarded as
near-holy in my home: a German work ethic (Kurt, my partner, is of
German heritage), good food (preferably made with lots of butter), and
Terminators (you heard me). I like to consider the Terminator ethos and ask myself, W.W.J.C.D? In fact, it’s what came to mind after Daily Gumboot editor-and-chief John Horn asked me to contribute to the post-apocalyptic series: what would John Connor do?

As a huge Terminator fan, I can say with some certainty that in times like these, with our online lives spread across social networks, ecommerce sites and Google, John Conner would be prepared. And Sarah Connor would be proud.

More of us need to be thinking like John Connor. That’s because, in totally non-resistance fashion, there’s no universal protocol on what happens to our online life after we die.

Facebook, for example and with proper documentation, can turn your profile into an online memorial. There’s also an app that allows you to prepare a video message for your friends and family. The people in charge of releasing that message are called your “trustees” and will only allow it to be sent when you’re gone. Twitter, on the other hand, simply shuts down your account rather than hand it off to next of kin.

There will come a day when it’s left to our family and friends to manage our digital identity. Assuming that Skynet hasn’t tried to destroy the human race and the Resistance isn’t too busy fighting to worry about your digital life which would no doubt be controlled by Skynet anyways, it’s worth considering the following checklist to better help the people you love take care of your memory, both on and offline.

What To Do Online Before You Die

1. To the best of your ability (let’s face it, it’s hard to keep track of it all) list all of the online networks, communities, websites, companies and organizations you belong to that require a password login. This includes Facebook and other social network websites as well as online banks and websites you’ve bought from in the past. Keep this in a safe place somewhere on your computer and, preferably, offline. It’s likely a document you’ll want to update, annually. When the time comes your friends and family can follow your wishes.

2. Tools like 1Password will help keep all of your passwords and login information handy and in one place for your next of kin.

3. Do you host your own blog or website? Prepare all of the hosting information and keep it together in one place with instructions on how to proceed. There are also hosting solutions that, for a price, will keep your blog up and live and operating, indefinitely. Maybe even through Judgement Day.

4. There are online services that can send email messages to your contacts so long as it’s prompted by someone you’ve given control. If final farewells are important to you, this may be a service you want to consider. Personally, I would ask one of my close friends (likely a writer from the Daily Gumboot) to prepare a digital eulogy and send it out to my contacts.

5. It’s important to have a will and there are templates and online tools available to help you create a digital version of it. Keep in mind you will still need a notary to make it official.

6. Finally, think about what you want your online legacy to look like — do you want a place where people can come together to send your loved ones their deepest sympathies? Will there be a digital component to your wake? These may sound like morbid questions but I know they’re the ones my friends and family will ask when I’m gone.

I think we’re going to see a lot more activity and conversation around the topic of how we die online in the years ahead. In the meantime, prepare like you would for the Resistance and against any damage that could harm your online memory and the efforts of your loved ones. It’s certainly what John Connor would do.

Photo courtesy Maxwell Hamilton, flickr.

Have I missed anything? I’d love your feedback and advice on how to better preserve  online memory and build an online legacy. Feel free to post, below.

Anonymity + The Internet = Jerks

I just got off the phone with this blog’s Managing Editor, Kurt Heinrich. He told me that Vancouver Police have encouraged Occupy Vancouver participants to not wear masks. The theory behind this, I think, is that people behave differently – if not badly – when anonymous.

This seemed to be a theme of my night. After saying goodbye to Kurt, I put on a delightful podcast in which a gentleman argued that the power of anonymity gives people a license to criticize with no solution-oriented purpose (e.g. “your joke was gross and you suck!”).

Here is a sample of how anonymity on the Internet allows people to say mean things that they would never say if we actually knew their names or if they were actually talking to the subject of their meanness face-to-face:

From Javear’s comments on a story about the Long Gun Registry being scrapped: “What an idiotic, but unsurprising, move by the Conservatives…This government, and its supporters, are an embarassing lot.”

From dirtylbk806′s contribution to’s ranking of the NBA’s 10 Best Players, which includes Dirk Nowitzki: “dirk is a no talent $@% clown with one ring that took him thirteen years to win.”

From Twitter [Editor's note: this is terrible]:1. @UFGreekGirlUFGreekGirl Q: How do you get an Alabama fan off your porch? A: You let mother nature take care of it…2. @UFGreekGirlUFGreekGirl Okay, so that last joke may be a little offensive, but in my defense I’m …a …bad person?

From’s discussion forum (about a Jordan, Jesse, Go! podcast), which is the last part of aenemaTron’s story about how he said something really, really mean about the Food Network’s Rachael Ray…and then this happened: “…I walked a few feet away before I heard that voice—a mixture of gravel, bubble and squeak—Rachael Ray was talking on the phone right outside Barnes and Noble. Now I only say really mean things on the internet. [Editor's note: yeah, this one kinda proves my point...]

Personally, I remember a particular anonymous survey response that really got under my skin: “John Horn is a snake oil salesmen who got people to believe his ideas and then never delivered.” Ouch.

People. First, if you don’t have anything nice to say then don’t say anything. Second, if you have criticism be sure to offer a solution to the problem. Third, don’t say anything anonymously that you wouldn’t say with your name stamped all over it.

Anonymously behaving badly and/or mean-spiritedly on the Internet represent the capacity for humanity to cowardly throw toxic bombs into our communities without being accountable. Of course, there’s an easy way to combat said toxicity: be yourself and be nice. Simple.

Masthead photo courtesy of Christiano Betta

Facebook – Just how effective is it for Community Builders?

Community organizers and political organizers are always some of the first to jump on innovative new technologies like Facebook, Twitter etc. to engage and encourage large numbers of people to do specific actions.

When I worked for Vision Vancouver, many people talked about how social media tools were revolutionizing how we reached out and engaged people. And they were, to a certain extent. Using Facebook certainly made inviting people and building a sense of online community easier. All you had to do was to reach out to your fans and invite them to get involved in a posted event. A steady stream of news headlines about elected or candidate politicians provided a steady stream of “news” content that could keep your wall incredibly fresh and in the height of campaign season, people (particularly the young and young at heart) flocked to the Vision Vancouver and Gregor Robertson fan pages.

This sort of organizing certainly worked well for those engaged through the outside community and news media. But what about all those other people who you want to reach out t0o who exist in the Facebook universe and who might have very similar interests to your organization and even friends in common? How do you connect with these people?

Today I came across an interesting article posted on the Atlantic‘s blog. The full article comes from Adina Levin’s blog here. It’s fascinating and demonstrates how the much heralded organizational power of Facebook for campaign groups might not be so ideal after all. Have a read (particularly you social media/online organizer types – you know who you are) and let me know your thoughts!

As the dominant online social network, Facebook is place where activists and organizers head to help their movements and ideas spread. People are already on Facebook, and can share discussions, events, actions, with their networks of friends. This is great. But there’s a pretty serious problem, it seems to me, in the use of Facebook for organizing. It’s hard to get to know people on Facebook.

In the Facebook social model, it’s not very socially acceptable to “friend” someone you don’t actually know. The Facebook model is designed for people who are already “friends”. A “friend” relationship is symmetrical – both need to acknowledge the relationship. Facebook does have a separate built-in asymmetrical type of relationship. Institutions or celebrities can create “pages” that fans can “like”. The model sets up a hard dichotomy between people, who have friends, and celebrities who have fans. It doesn’t make social sense for a celebrity or institution to “like” one of its fans. By contrast, in Twitter, it is easy and socially acceptable to follow someone without their following you back. With this affordance and social practice, it is easy to become familiar with someone’s tweets, and use lightweight social gestures including retweets and replies to over time get their attention and make their acquaintance.

On Twitter, there is no hard dichotomy between friend, aquaintance, and fan. There are celebrities on Twitter who have millions of fans, and that relationship is clearly not mutual – you are probably not friends with John Mayer or Ashton Kutscher. But on Twitter, the follow affordance is the same, allowing for nuance and gradual change. On Twitter, and in a blog or forum communities with shared discussion where people use stable handles, individuals can become familiar with others over time.

In Facebook, if you don’t know someone already, you might come across them in conversations in the discussion thread started by a friend, or the page of an institution that you “like”. But you then have no good way of finding more about them, and gradually making their acquaintance, since many public profiles are quite sparse, and stream that really gives you a picture of the person is often locked down for privacy. And (at least I find) that it is awkward to address someone you don’t know, even if you’re a conversation started by the post of a mutual friend.

Facebook does have an interesting feature and social practice that helps someone convene a conversation. When you post to Facebook, you can “tag” a set Facebook friends to notify and call them into the conversation. Oakland Local’s community manager Kwan Boothdescribes using this technique for jumpstarting conversations with Oakland Local. Even if those friends don’t know each other, by virtue of being invited to the conversation by a host, they have been given implicit permission and encouragement to talk to each other. When you’re tagged, it feels less awkward to directly address a fellow tag invitee whom you didn’t know before. But still, you don’t have a good way to get to know these people over time.

For organizers, it is valuable to use Facebook to enable information and actions to spread throughout people’s existing networks of friends and family. But for organizers it is also often very important to build a greater sense of community, and cultivate the network of relationships in the community. Helping people get to know each other is important to growing a sense of shared purpose, reducing feelings of isolation and disempowerment, build on people’s social motivations to take action.

Much of traditional marketing has been focused on attracting individuals to a brand; even social media marketing seems to focus on building a relationship between an organization and its customers and constituents. Thus, coaching about how to stimulate conversations on Facebook pages about topics relating to your organization and your brand. But organizing isn’t just about the relationship of people to your organization, but about their relationships to each other.

In Facebook, where conversations remain in existing cliques and friend networks, it seems much harder to grow the network of relationships. Ethan Zuckerman talks about this issue in this CNN article – does the dynamic of Facebook’s social network, based on existing relationships, make it harder to make new connections. In The Networked Nonprofit, Beth Kanter and Allison Fine talk about the role of “network weavers” who combine traditional and online skills to connect people and organizations; in Share This, Deanna Zandt talks about using social media to deliberately get to know people with diverse cultural backgrounds. But how do you do this using a tool that makes it hard for people to get to know each other?

One way to get around Facebook’s limitations – and an important tool for any community that participates online – is to meet up in person. An organization or organizer can convene meetups and conferences. There, people can meet in person, and after meeting each others’ acquaintance, go back and “friend” each other on Facebook. It’s become quite common for in-person meetings to evolve online acquaintances into closer connections; the inperson connection and online reinforce each other. I’ve met up with Twitter acquaintances at conferences and on vacation. The BlogHer conferences brings together women bloggers, and the Netroots Nation conference developed as a meetup for the Daily Kos political blog online community.

But in more socially open networks, the in-person meetup bolsters a process of getting to know each other that also progress gradually online. With Facebook, there’s a much higher hurdle until and unless you’ve met in person. This is particularly challenging for geographically distributed communities – spread out regions like the Bay Area, or interest groups and movements that are spread out around a country or around the world.

A question for organizers and activists reading this post – do you use Facebook for building community, and if so what practices do you use for this? Have you developed practices for integrating Facebook into a broader set of tools and practices for people to meet each other, and if so how?

p.s. I’m using the term “social model” to refer to the affordances and conventions of recognizing, meeting, getting to know, and affiliating with other people. I’ve talked about this concept as it relates to social software design in posts including here and here. There may be better terms for this concept. If you know of better terms and references, please leave a comment.

Enhance Your Online World Cup Experience

Ladies and gentleman, we are on the eve of what I might argue is the world’s finest sporting event — The World Cup. I’m happy to report that you have the musings of Gumboot editors John Horn and Kurt Heinrich to look forward to over the next few weeks as they attempt to explore the community-related possibilities that an event such as this is apt to inspire.

To add to the excitement,  I have a few fun tools to enhance your online World Cup experience. The first is a schedule that an online developer has put together for our delight. As Darren Barefoot puts it, “it gracefully enables you to explore a complex schedule–32 teams, 30 days, 10 venues, 64 games–along a number of axes.”

The second tool is designed to help you support your team in the Facebook and Twitter arenas: Twibbons. Click here and you can select the team of your choice and bear their flag on your Facebook and Twitter profile. It will be as if you’re carrying the country flag yourself. You could, as I’ve done, split your allegiance and decide to support two different teams. I’ve chosen to support an underdog on my Twitter profile and a favoured team on my Facebook profile, as you can see above. Germany is favoured, right?

Have fun with it! Go Cameroon, go!

The Great Debate at UBC Goes Digital!

Check it out! A Daily Gumboot editor, played by John Horn, joins forces with Get to Know Your Community superstar, Shagufta Pasta, to take on outdated pedagogy in formal higher education. This street fight discussion took place a few weeks ago during Educamp at the Univeristy of British Columbia.

Who wins UBC’s Great Debate on social media in the classroom? I will leave that to you!

Just kidding. The YES team totally won. The revolution isn’t coming, it’s here. Let’s all be a part of it, people!


Facebook – good for your health?

I’ve been watching news reports with shock and sadness over the last week but have also been amazed by the extent to which social networking sites like Facebook and Twitter have not only enabled family and friends to contact each other but have also been conduits for millions of dollars donated to a devastated Haiti.

But I’ve been wondering about the Facebook phenomenon and the particular type of online interaction it breeds. Only slightly more than a popularity contest I rather thought Facebook dilutes community and have recently come across some interesting action focused online social networking sites that create space not just for amassing friends but building community – communities of social action.

“Idealist is an interactive site where people and organizations can exchange resources and ideas, locate opportunities and supporters, and take steps toward building a world where all people can lead free and dignified lives.”

Idealist has always been an excellent place to, as they describe it, exchange resources and ideas but they have also recently reinvented themselves and watching this unfold was fascinating. The essence of their reinvention is to building a global network to serve and support those who want to make the world a better place. Lofty indeed but it was the way in which they went about it that particularly struck me. Essentially they posed a question – how can we better facilitate the creation of community online and offline – and invited collaboration in making this a reality.

They do a much better job than I at describing their goals. Check them out for the full scoop.

Tyze networks are personal support networks that facilitate communication and organization. A Tyze network is something that a son or daughter might set up for their parent with Alzheimer’s in order to support, share and coordinate their care with friends, family and health care providers. I have recently started some work with Tyze and it’s through this connection that I’ve become more interested in action based and supportive online communities. Tyze understands that belonging to a social network has tangible benefits, including improved health and their network model facilitates this. They have some great articles on their site.

These two examples are just the tip of the iceberg. I’m excited by the possibility that online social networking will evolve and mature and maybe, just maybe even Facebook will be good for our health.

Phil Soloman

Ladies and gentlemen, boys and girls, welcome to an ongoing segment here at The Daily Gumboot. It’s called “Get to Know Your Community” and, basically, it goes like this: each and every Sunday we will profile someone from a community somewhere. Each person is asked the same five questions (see below as well as in the “Ideas from Everywhere” page). At the end of the profile, the Gumbooteer (member of this blog’s Editorial Board) who found the person will list their three favourite things about the highlighted community member. Savvy?

Here are some ideas from everywhere. Here is one way that we try to build community. Have fun with it!

Phil, intimidated by the amazing and powerful head shot of Doug Smith, didn't send one along - use your imagination on this one, people!

Phil, intimidated by the amazing and powerful head shot of Doug Smith, didn't send one along - use your imagination on this one, people!

1. Who are you?

I’m Phil Solman, publisher of Edible Vancouver magazine. I’m a Brit by birth, but Vancouver and Greece are my spiritual homes; the places that I feel most ‘me’.

2. What is your favourite community and why?

Am I allowed two favourites? East Van; in particular The Drive, which is a ‘real’ community with tons of owner-operated stores and cafes. Whenever I have free time I gravitate towards The Drive to visit bookstores, coffee shops and to pick up great produce, cheese, meats, etc. The whole area is created for human interaction whereas most shopping streets are designed to shift maximum product in minimum time and have no soul (strip malls!!! Ugh!)
My other favourite community is Edible Communities. It’s not a place; it’s a family of independent magazines from all across North America that are dedicated to rebuilding local food systems in their region. When we get together once a year it’s a great buzz. Imagine publishers and editors from 60 Edible magazines sharing stories, successes and challenges. We are on a mission to change the way North America eats.

3. What do you do for fun?

Spend time with the Editor of Edible Vancouver. No, really! We’re a couple and even though we live and work together, we still love to just hang out with each other, talk and laugh.

4. What is your superpower?

Optimism in the face of seriously negative news.

5. How do you use it to build community?

Pessimism may seem to make sense, but none of us actually ‘know’ the future and pessimism creates a ‘What’s the point’ kind of attitude, so it’s ultimately defeating. I get angry when I see all that’s wrong in our world, but I choose to be optimistic and talk about what’s possible in the future, rather than dwell too much on what’s wrong today. This way I inspire myself (and hopefully others) to work towards making things better.

My three favourite things about Phil are…

1. He is a helper. I met Phil because of his generous offer to use the power of the internet to spread the word about the East End Food Co-op. The EEFC is fortunate to have a champion like Phil, who weaves our modest little grocery store into the story of local food in Vancouver. Clearly, Phil approaches life, the universe and everything with humility, passion and a true sense of connecting communities to improve the world.

2. He likes pirates. First thing we talked about during our meetings were pirates and the role they play on The Daily Gumboot. He knew his stuff about the democratic nature of a pirate crew, shared some interesting ideas on modern piracy, and even taught me a thing or two!

3. Entrepreneurship defines him. Edible Vancouver is beautiful in a myriad of ways. And Phil helps make it so. The way he is using Twitter and other social media to raise Edible’s online presence and leverage their position as the story on local food in the city is truly impressive. He is creative, visionary and, with our help, can take the his publication to spectacular new heights. After all, the world is turning more and more to local products, eh?

As told by John Horn…

A tip o’ the hat to our favourite Canadian Author, Margaret Atwood

The traditional role of a writer is pretty straight forward: write a book, get it published, go to a few signings, and move on to the next. However, in this new media, new technology savvy world, this traditional role is sure to be a-changing. Take for instance, the blog-turned-novel overnight success of Julie Powell, the self-proclaimed “government drone” who spent a year cooking and blogging about her adventures Mastering the Art of French Cooking, a la Julia Child. Not surprisingly, she’s received some backlash: some more “traditionalist” writers do not see any room in their art for a *gasp* blogger.  Going a step farther - a year’s worth of blog content has now been turned into a major motion picture, Julie & Julia, starring Meryl Streep. Talk about culture clash.

What is a writer to do? Jump in to these new-fangled worlds of blogs and tweets and risk being ostrasized by the ‘traditionalists’? Take the plunge and hope your fans and fellow writers will maintain their respect for you as an artist (and perhaps, just maybe, have it increase a little?).

margaret-atwood_584And herein comes my (very reverant) tip o’ the hat to our (my) favourite Canadian author, Margaret Atwood.

Ms. Atwood has bestowed upon the world a remarkable amount (over 25 volumes) of poetry, children’s literature, fiction, and non-fiction. She is not afraid to broach difficult or controversial subjects (just Google search ‘The Handmaid’s Tale’ and ’Banned’ and see what comes up …), or advocate for the rights of underfunded or marginalized groups (check out Ms. Atwood’s scathing critique of Mr. Harper and his decision to cut funding for the arts). Oh, and given the timely release of her latest nonfiction Payback during the crux of the global economic meltdown,  she’s also been touted as a fortune teller of sorts.

Indeed, Ms. Atwood is one cool and talented (and potentially psychic) lady.  What makes her even cooler and talented (but perhaps not more psychic) is the fact that she is blogging and tweeting throughout the duration of  her current promotional tour for her latest novel, The Year of The Flood. Not only is Ms. Atwood embracing these new technologies that so many others have been too afraid or too snobby to embrace, but she is also building and expanding ethical, sustainable, and relevant community in other ways. For instance, she’s making her current tour as green as possible – eating local and vegetarian food, purchasing carbon offset for travel, and staying in hotels with stellar environmental policies. She’s also challenging traditional assumptions of ‘the novel’, incorporating music and plays performed by local musicians and artists into her readings.

Margaret Atwood – a tip o’ the hat to you for challenging traditional norms, embarking unafraid into strange, new, online worlds, living by exemplary sustainable means, and staying true to your delightful, eccentric self.

Online Communities – Managing your Personal Brand

Do you twit-blog the interscape? Do you or your organization distribute information through the comprehensive and amazing medium of an “online blog website”? Do you have an account on the new social networking tool Bookface? Perhaps you employ these mediums as a means of connecting with friends, or maybe you’re a “pyjama job hunter” (someone who looks for work by emailing job applications through rather than physically connecting with people), or maybe you’ve got a blog and/or an ex-boyfriend you follow and/or stalk through Twitter.

Whatever the case. However you do it. The vast majority of people today have some kind of online presence.

Here are some amazing findings relating to our online community’s behaviour:

Twitter is arguably the hottest thing in new media. Usage is up 752% since December 2008. Last month, about 7.7 million people used the professional social networking site LinkedIn (being mindful of these tough economic times, if you haven’t already, get on there and get connected). If Facebook was a country, it would be the eighth largest in the world. Speaking of Facebook, did you know that 20% of Facebook users do not use any privacy settings? And of the users who do use some or all of their privacy setting, last year nearly one-quarter of them still shared their telephone numbers. Nearly 50% of users concerned with divulging their political views still posted them. And nearly 20% of Facebook users employing their “top” privacy setting.

So, would you like a job one day? Or maybe you fancy yourself as the next Gregor, Gordo, Merkel, or Obama. Maybe your family’s opinion of you is the most important thing in the world. Get this. About 25% of graduates from 50 countries say there is something about them online that they do not want their parents or employer to see. And, last year in North America, 83% of employers searched online to learn more about applicants. Of job-applicants who were dismissed in 2008, 43% were turned away because of what recruiters found online.

So that’s the game. But how should we play in it?

For students and young people:

  • According to the Vancouver Sun’s Mitch Joel, “the amazing thing about developing your personal brand in a world of online social networks and blogging is that you can home in and really focus on meeting and connecting with those that have shared values.”
  • You can be social and professional, people. Trust me, employers, recruiters and friends alike want to make sure you separate work and pleasure. Man, no one wants to check out a Facebook profile that looks like a resume. It’s just not fun. Now, you should still strive to build an amazing social and personal brand by using Facebook. Check this out:
  • I have a lot of students who are smarter than me. One of them sent me this link to Guy Kawasaki’s blog, which outlines 11 key ways to use LinkedIn to connect with professionals in your field. In these tough economic times, take full advantage of this advice!
  • Long story short. Having fun is important. Being social is important. Being classy is important, too. Maybe leave the funnel out of the picture next time, dude.

For teachers and counsellors and parents:

  • Teach and encourage your students/kids about the concept of Link Love. Get them to collaborate in a positive way and to connect their online communities. The more things written about people and groups, the more “searchable” they become. And when the “link love” is positive, once a group or individual is found, say, by Google, their online brand will be well-received by its audience.
  • One of the reasons Generation Y is incredibly useless when it comes to comprehending the implications of putting career and socially damaging photos and information online is because they have not been taught proper online community etiquette from their parents and role models. I mean, Shaquille O’Neal is a Twitter MVP, but that doesn’t mean he should replace you/us, parents and teachers. We need to get involved, too.
  • First step, get your kids/students to explain to you how an online community works!

For employers and recruiters:

  • Is Facebook reflective of a new way of doing business? Find another tool that can put a grassroots movement or a cool new product past the tipping point on a global scale in a more collaborative way in a shorter amount of time. There probably isn’t one.
  • With our global networks expanding at lightspeed, this figure has never seemed so real. Organizations must be sure to utilize internal and external social networks to attract, engage and retain top talent. Spreading your company’s brand through the word of mouth of an elaborate global network, after all, is pretty powerful stuff.
  • Recent findings show that a cross-section of industry experts believe that the majority of employers suggest several HR professionals see the world of work transitioning from a “machine” to a “community” and from a hierarchical system of management to one that is more reflective of a social network. If the medium is the message, what do employers today need to know about Facebook and Web 2.0? Probably lots.

The Globe and Mail
recently profiled the, um, online profiles of Gordon Campbell and Carole James. Like much else in British Columbia’s election, neither candidate showcases the stuff of inspiration. When managing one’s online presence, it’s of course important to be sincere, authentic and to have integrity (in the article, the closest Ms. James or Mr. Campbell got to being authentic was when Mr. Campbell chose a quote from the author of Faust, Wolfgang von Goethe, perhaps all too reflective of devilish deals politicians and their ilk have forever made). With so much noisy information clogging the series of pipes and tubes that make up the internet, those of us twitblogging are way through it must also strive to be unique, interesting and entertaining in addition to being sincere. Whether you’re a student, educator, employer, or politician, think about how you`ll be adding value to the experience of those connecting to your online community.

We here are The Gumboot add value by talking about pirates, communal nudity and cutting edge architecture way before fringe media groups like the CBC or up-and-coming politicians like this guy Stephen Harper do. Some people talk about what’s already cool. We make it cool.

And that’s how you manage an online presence. It’s a beautiful thing!