Vancouver Whitecaps FC Community Asset Review – Part 11

Editors’ note: Kurt and John are firm believers that Vancouver can and should be the Canadian epicenter for growing the sport and culture of soccer football soccer. This is a self-described healthy community. We can play outside year-round, as fields are rarely closed due to snow and/or freezing. And, most importantly, Vancouver is the place to expertly develop the sport of soccer because our city’s team, Vancouver Whitecaps FC, shares this goal and so demonstrates this vision through its Club Structure and the Whitecaps Foundation, which aims to create the fittest generation of BC Youth by 2020.

As Vancouver Whitecaps FC season ticket holders, Kurt and John are well-positioned to evaluate how the franchise showcases its commitment to “be a significant community asset” – so, following every match we will reflect on this commitment by answering two questions, which are below. Sometimes we bring friends and/or family-members to the game. And sometimes those awesome friends and/or family-members write awesome blog posts about the experience.

On July 18 the ‘Caps tied the LA Galaxy 2-2. On July 22 the ‘Caps defeated San Jose 2-1.

HOW IS THE CLUB A SIGNIFICANT COMMUNITY ASSET?

D’uh, #winning #drawing against David Beckham and #winning against an MLS’s best team, the San Jose Earthquakes. BC Place was packed for both games, and the match against the LA Galaxy was sold out – had the ‘Caps not played to strikingly well, many of the casual fans who came to see His Royal Underwearness (rather than their home team) would have been very unlikely to return for another home game against, say, Real Salt Lake, FC Dallas, or another an MLS team from a tier-two American city with no almost-washed-up English Premier League stars on their roster.

As it turns out, putting a quality product on the field is a great way to demonstrate how the club is a significant community asset. Look, anytime David Beckham misses a free kick from this close it’s a beautiful thing:

WHAT COULD MAKE THE CLUB AN EVEN BETTER ASSET?

Destroy the spirit and will of referee-pushing Olympic turnaway David Beckham and his heels of teammates Donovan and Keane by beating them by a significant margin in front of more than 20,000 people, many of whom are not ‘Caps fans but will attend the match to experience the tour de force* that is The Beckham Show.

I’ve done the maths; a crushing victory over the Galaxy will secure at least 362 multi-game fans for the 2013 season and 73 season ticket holders for 2014.

For a sports club, being a significant community asset is, after all, about #winning.