I first encountered ChocoSol Traders around 4 or 5 years ago. It was at a guest lecture in the Faculty of Environmental Studies at York University. A recent grad (likely Michael Sacco) was helping cater
the event and was introduced as a chocolate maker who was working with farmers in Mexico. While the topic of the lecture has long ago faded from my memory, the chocolate hasn’t. It was different than any chocolate I’ve had before – it was dark, only lightly sweetened and the texture was a bit gritty. It was so different from the refined chocolate I was used to – but it was so good. When the lecture ended the remaining chocolate was brought out to the lounge and I lingered long enough to help finish it.
I found ChocoSol again at Dufferin Grove Farmers’ Market a year or so later when we were still living in the west end. Jim and I went up to the booth and got a full on the spot lesson about chocolate including where and how the cacao was grown, a taste of the raw bean followed up by the roasted bean, a taste of the chocolate and the drinking chocolate. The chocolate is solar roasted, stone ground, and pedal powered. It comes in dark, vanilla, hemp, coconut and chilli varieties. ChocoSol is a different kind of business and their “mission statement” says a lot:
ChocoSol is a community of innovative and dynamic individuals engaged in a trans-local trading relationship that goes beyond mere commerce to intercultural dialogue and reciprocal relationship building.
Sol means the sun in Spanish, earth in French and in English sounds like Soul… Our own source of vibrancy.
ChocoSol is a learning community/social enterprise that uses artisanal chocolate as a symbolic product that incarnates the values that we make part of our art of living and dying with dignity.
We offer chocolate foods as opposed to candies or commodities.
We host social gatherings known as Chocolatadas to celebrate friendships, the seasons, artists, community initiatives as well as our freedom as free-thinking individuals who believe that other worlds do and can Co-Exist.
The Appletree Market, close to our current apartment in midtown Toronto, has ChocoSol as a year round vendor. They also now sell coffee – which is the best we’ve had. So good, that Jim suggested to Michael that he should be charging more than $10/lb for it. This was a suggestion that wasn’t taken and we’re still paying $10/lb. We’ve started to bring our own containers now and get bonus chocolate. We’ve even been invited to come to Mexico to meet the farmers and see first hand where our chocolate comes from. I’m thinking that should be next years’ vacation (if we don’t have to travel for a wedding!)
For Canadians wanting to make the most ethical and environmental food choices, chocolate (and coffee, tea, sugar, bananas, etc.) is a dilemma. Our climate means that we can’t grow cacao. Most of us never meet the farmers that grow our cacao or the processors that make our chocolate. And as a result we never get to hear or see first hand how the cacao was grown, how the farmers live, and how the raw ingredients are transformed into the product we buy. We have to rely on certifications to understand how the cacao was grown (organic) or how the farmers’ are paid (fair trade) and on ingredient labels to understand how the chocolate was processed. There is now an array of certifications and standards out there – some legitim
ate and some green washing – and it can be hard for even committed foodies to navigate, never mind the average consumer. ChocoSol offers an alternative to the certifications with a personal connection, stories and artisanal products.







