
An iceberg: such an apt visual for design thinking about climate change.
Gregor. Gordon. Stephen. I hope you guys are reading (or lackeys managing the blogosphere for these fine fellahs; that’s cool too).
In the past year, arguments have been made that Harvard MBAs ruined the world. While partly true, one could make an equally strong case for Physicists killing Wall Street and sending the world into an economic spiral of despair and Fox News. Luckily for Copenhagen, the planet and our future, UBC’s Sauder School of Business has a collection of 40 or so MBAs who are poised to save Earth from annihilation the likes of 2012 by employing innovation, business-sense and sustainability by design. “John, what the heck does this all mean?” you ask. Well, it means there’s hope in the world and that UBC is leading the way in harnessing such a thing to create a better community for everyone. Recently, I sneaked into a UBC 2.0 Sustainable Business by Design workshop at the University of British Columbia’s Robson Square campus. Actually, I didn’t sneak in, I just didn’t want to make the Province, CTV, the Vancouver Sun, CBC, and citycaucus.com jealous by telling them that The Daily Gumboot was the only media invited to this exclusive event that is, as I type, changing the world. Alright, perhaps, “snuck in” or “only representation of media” are a little too strong of terms, as might in fact work for UBC and may or not have been invited.
Moving on…
The purpose of the conference is, according to eminent game-changer/world-saver, Dr. James Tansey, “engage students in an active dialogue with world experts on major issues that will shape the business environment in which they spend their careers.” The project focuses particularly on three key frontiers for UBC graduates: the geographic frontier of being a major trading hub between North America and the rest of the world; the technological frontier of UBC being at the epicentre of R&D on the West Coast; and the cultural frontier between, arguably, the Western World and Asia.
The way that students were encouraged to create ideas and concepts was even cooler. Enter Moura Quayle, one of Sauder’s newest faculty members. The group of 40 plus MBAs were shown how to incorporate Design Thinking into their planning. So, what is design thinking? Well, Ms. Quayle has some great explanations for such questions: “design thinking is a collaborative, exploratory process, rooted in user research, in which a multi-disciplinary team applies creative and critical thinking techniques to conceive, test and develop innovative responses to design, policy or business challenges and opportunities.” Design thinking is all about being integrative and holistic, thinking visually and spatially, iterative and non-linear, and it’s a safe way to risk (testing ideas before implementing them). Now, not everyone is a fan of design thinking. Take Peter Merholz, for example, who argues that design thinking marginalizes the “spreadsheet crowd” and, really, is actually just “social science thinking” in disguise. Ms. Quayle, as I imagine she does all the time, has an answer for this, given that her approach actually fuses “business” and “design” thinking, well, it’s easy to see why Sustainable Business Design lives up to Ron Kellett’s, UBC School of Architecture & Landscape Architecture, quote: “as a matter of survival, successful business will learn to design and continuously improve itself as a matter of course rather than exception…” The University of Toronto’s Rotman School of Management turned to a Design Thinking concept on the heels of last year’s financial meltdown.
Here’s a brief glimpse of the process (the previous link to Jim Ratcliffe’s Apple.com blog has six steps, while Moura Quayle’s model below has eight):
- Define: where is the opportunity?
- Discover: what are the resources? Engage participation!
- Re-think: what does it all mean?
- Envision: brainstorm!
- Select: what concept should we develop?
- Develop: how can we translate this concept into tangible, testable form?
- Deliver: empower and implement.
- Evaluate: what is our process for ongoing monitoring?
Very important. These concepts are to be arranged, visually-speaking, as part of an interconnected circle into which you can enter through any theme, depending on where your body, heart, mind, and soul are in the design process. ACTIVITY: draw a circle and create eight sections (think pie, people).

Six Thinking Hats - a cool graphic with some expansion below!
If you haven’t already, check out Vancouver’s handsome Mayor’s face on the cover of The Georgia Straight. Gregor Robertson’s vision is to make Vancouver the Greenest City on Earth. Fair enough. Great idea. And it’s going to take more than just him, the Vision Vancouver team and committees of enthusiastically uncompromising bureaucrats. Such a project must be designed by all of us. And here’s where it gets interesting. My suggestion is that, no matter what community you’re trying to build, you engage your clients, collaborators, neighbours, stakeholders, partners, and/or sheep with the following tagline: this is our community by your design. “Our community” implies ownership, inclusiveness and importance – we all have a stake in this community. “Your design” implies collaboration, accountability and impact – you will play a major role in shaping this community with your ideas.
To wrap things up, here are eight simple tools (one for each stage of Moura Quayle’s design thinking formula) that you can use while collaborating with your friends, neighbours and, possibly, sheep to better design your community:
- Tool 1 – Free Write: just as it sounds, find a blank piece of paper and start writing about ideas!
- Tool 2 – Asking questions: whether you ask “why?” five times during a conversation or try to ask 10 open-ended questions beginning with “how” or “what” – well – this is a great way to discover key concepts about your project.
- Tool 3 – Six Thinking Hats (see amazing image to the right and below based on Edward de Bono’s theory): depending on what problem you need to solve or what conversation you need to have, you might require a different thinking hat; it’s always great to have visual aides to get a point across.
- Tool 4 – Brainstorm: pretty straightforward; remember, everyone contributes good ideas during a brainstorm.
- Tool 5 – Synetics: take your idea apart and put it back together to make sure it works.
- Tool 6 – Open Evaluation Matrix: well, it took until 3/4 through this business-minded article to get to the word “matrix,” which was, I think, Forbes Magazines business word of the year for 2009…
- Tool 7 – Time-task Schedule: while being realistic, outline the whole process and assign tasks to people, no matter how minor they might be.
- Tool 8 – Storytelling: keep an accurate and detailed record of your idea’s story so that you can effectively evaluate it’s impact on your community; more importantly, how can you present something amazing if it doesn’t have an amazing story to go with it?
So there it is. People in communities reading this blog. I encourage you to get out there and work together to better design your community. After all, we don’t want the MBAs of the world to get all the credit again, do we?
Have fun with it!
- JCH

Copyright Paul Foreman - de Bono's "Six Thinking Hats" - which one is your favourite?

now, they hold 18 cargo ships and some 300 sailors hostage — the work of a sophisticated and well-funded operation.”
and then hold it ransom for $20 million. But that’s what happened in November 2008, when a rag-tag bunch of think-outside-the-box pirates captured the 







