Alex Chuang – Philanthropist 2.0

Who are you?

Hello! My name is Alex. I am the Founder and CEO of Weeve, an online social fundraising platform for nonprofit projects. I have an unquenchable thirst for learning new things and figuring out the better ways of doing things. I am a big fan of Disney, Apple, and the Canucks. I have a bunny who thinks the universe owes her its origin.

What do you do for fun?

Board games! I love strategic board games such as 7 wonders, Pandemic, Small World, and Dominion. Board games are awesome mental workouts. From reading the rules and understanding them to being able to explain them to your friends and apply them during the course of a game, you become more well-versed in communicating your ideas across. Here at the Weeve HQ, a lot of our team-building exercises involve boardgames.

What is your favourite community? Why?

I am very fortunate to be living in the most livable city in the world-Vancouver. I have been to many cities in the world and I must say that Vancouverites are the friendliest and most generous people.

The word community literally means “giving among each other” and the Vancouver community definitely fits that definition. Through my work at Weeve, I have connected with many local nonprofit organizations. Nonprofit organizations are an integral part of the society who provide a wealth of services that many people are urgently in need for. The people who work in the nonprofit sector are amazing. They are so passionate about what they do! I have a lot of respect for that and I really admire the work that they do. That is why the Weeve team is working so hard to help them have their stories heard.

What is your superpower?

My superpower is my ability to spot pain points and devise solution.

How do you use it to build community?

I noticed a pain in the nonprofit sector where thousands of nonprofit organizations are struggling to meet fast-climbing demands for their services due to lack of funding and exposure. My solution -Weeve – helps local nonprofit organizations raise money for their community projects through our free, simple and secure funding platform. At Weeve, our goal is to build sustainable and resilient communities across the globe.

My Three Favourite Things About Alex Are…

1. The way he pitched the idea for Weeve. I can’t describe it here, because I’m not Alex. So let me just say that when he presented me with the idea for Weeve the young man showcased one of the stickiest pitches I’ve ever seen. He drew pictures with voice-over (I’m sure that some Ken Robinson or Daniel Pink whiteboard-cartoonery will be coming down the pipe with Weeve’s pending launch) and, by the time he was finished, Alex had articulated a simple and elegant solution to some of the funding challenges that non-profit organizations face by connecting philanthropy, social shopping and technology – Alex is a Philanthropy 2.0 changemaker for sure.

2. Board Games! Fantastic stuff. Little else need be said about how cool liking board games makes Alex. All that’s left to say is this: well played, sir.

3. Passion for Positive Changemaking. Alex cannot hide his goodness. His persistence in aligning his work with the communities’ pain points is a true realization of the kind of creativity, positivity and drive (call it a sense-of-urgency) that it will take to untangle our planet’s problems and put them back together as solutions. Best of all, Alex is a master-connector who will be able to create and sustain the necessary buy-in to ensure that his ideas are transformed into tangible results.

Special Bonus Reason! Alex has a keen sense of style and, more than anyone else I know, he emulates the fashion sense of The Vancouver Tech-Startup Entrepreneur with impeccable precision. Lovin’ the hat-vest-combo, Mr. Chuang!

- As told by John Horn

BC Booze Laws (FINALLY) Get a Facelift

A couple years ago I was down in Longview, Washington visiting some friends of the family. The town had long been in decline since the collapse of the local lumber industry, but the local movie theatre was still doing decent business, despite the recent competition from the DVD/PvR/Video on Demand/Home Entertainment systems that had been crippling the profits of many other small mom and pop theatres.

Their secret? Booze. That’s what I learned from the Kelso Theatre Pub’s owner (a big bull of a man who’d returned recently from a stint oversees in the marines). The secret to the theatre’s success, according to him anyway, was the ability to serve beer, pizza and other pubby foods to patrons while they watched their favorite flicks. The whole theatre was decked out with large coaches in the balcony and tables in front of the seating for easy-pizza access. It was brilliant. So why can’t BC do the same thing?

The Rio - courtesy of Christopher Richmond

Turns out we now can – sort of! Weirdly enough (considering his portfolio), this week Rich Coleman, Minister of Energy and Mines (what he has to do with liquor regulation is beyond me)  announced a change in the Province’s licensing. Provided it’s an”adult-only event” in the auditorium – I guess that means NC-17 rated movies (nothing tastes better with horrible violent or rampant sex scenes than a cold frosty one) you can drink booze in theatres. Here are the specifics according to a recent Vancouver Sun article:

Multiplex theatres will now be allowed to apply for a licence to serve alcohol in “adult-only auditoriums and adjacent lobbies.” Single-screen and live theatres will now be allowed to apply for a licence to serve alcohol in lobbies, if minors are present, and in auditoriums, if it’s an adult-only event

Big thanks go out to the Rio (my favourite little neighbourhood theatre), Denman Cinemas and undoubtedly countless others (props to Councillor Heather Deal and MLAs Spencer Chandra Herbert and Jenny Kwan) who made this happen.

Now we can finely drink a beer while we watch a movie at the same time. CRAZINESS!

Header image by pocius

Net Impact Combines Community, Environment and Business

On Friday, April 20th, UBC Net Impact will host the 10th Annual Net Impact Conference and Sustainability Expo, “Sustainability: Beyond Rhetoric”.Join over 200 business and student leaders to discuss the challenges and best practices in the sustainable business arena; propelling the conversation beyond the rhetoric that can too often dominate this space.

robholland / flickr

Moderated panels for the day will highlight impassioned discussions on:

- Clean Tech & Energy
- Impact & Ethical Investing
- Leadership in Corporate Responsibility
- Measurement & Benchmarking
- Natural Resources & Mining

Come enjoy a keynote address from CEO of global clean tech venture capital leader Chrysalix, Wal van Lierop. Spend the day engaging key leaders from companies across industries at panel discussions and at the Sustainability Expo, and again over drinks at the evening’s Networking with Purpose event at the Granville Room.

Participating sponsors, exhibitors, and speakers include representatives from Baja Mining, SAP, Teck Resources, Westport Innovations, VanCity, Ecotrust Canada, Offsetters, Green Angel Energy, First Power, BC Hydro, NEI Investments, Board of Change and many more!

Be a part of this exciting event! Register here today: ubcnetimpact.eventbrite.ca

(Registration closes Monday, April 16.)
Find out more: www.ubcnetimpact.org

Patrick Lacroix – The Community Historian

Who are you?

Identity is a process, no? Quite briefly, then, the process has made of me a happy graduate of Bishop’s University and Brock University, a graduate of history programs in both cases. I am also a product of Cowansville, located an hour’s drive east of Montreal. (I may or may not resent the latter’s accidental proximity to my hometown; to quote Graham Chapman’s King Arthur, “’tis a silly place!”) When I am not making unnecessary references to British film culture, I work as reporter in and around Cowansville for The Record, Quebec’s only non-Montreal-based daily English-language newspaper. Of course, one would expect there to be only one of those. Next fall I will be pursuing doctoral studies in History at the University of New Hampshire.

What do you do for fun?

Through the better part of the last decade I have sought, in my spare time, to address the deficiencies of my formal education. The most glaring omissions are literary: only recently have I become acquainted with Dumas, Faulkner, Maugham, Swift, and Zola. While I cannot minimise the enjoyment of conversations and occasional (er, yes, occasional) mischief with some very close friends, the fun I take away from intellectual pursuits fulfils a deep, visceral need. Some people, in addition, have the luxury of visiting exotic locales all around the world; I immerse myself in philosophy and history and at times I build, quite discreetly, an extremely abstract world that suits only me. Thrust into an exotic setting I would find a way to escape to a plane of pure ideas… I am an odd duck.

What is your favourite community? Why?

I wish I could cite that ancient order of errant scholars who travel far and wide in the process of acquiring and disseminating knowledge – most universities have been and remain model United Nations by the diversity of their teaching corps. But of course, scholarly pettiness and intellectual pride have interceded, a sign perhaps that knowledge and wisdom are of two perfectly distinct species. My favourite community, then? I care deeply for my dear old Cowansville and its familiar faces, and the community I found at Bishop’s University, in Lennoxville, was beyond all expectations. In fact the sense of shared identity and mutual affinity at Bishop’s was unlike any other personal experience I might recall, and it taught me the many definitions of community. Yes, let’s say Bishop’s. ‘Tis a silly place as well as a sophisticated web of blooming individualities. (Perhaps should we consider putting that on the university crest.)

What is your superpower?

I am a committed seeker of knowledge, but my superpower would rather be that of expression. It is one thing to absorb, to amass information, and quite another to make sense of it, so as to ultimately share it without being redundant or reductive. While most superpowers must be used sparingly and with great caution, while literary inclinations are often misused and abused, I relish opportunities to harness language to thought, to put pen to paper, and offer a new vision, a new voice.

How do you use it to build community?

As a reporter for The Record, I use my pen to give expression to public trustees, small businesses, local community organisations, and concerned citizens. As an historian, I use my pen to give expression to ghosts – or so I would hope. I scour old, oft-dismissed documents and I find faint voices, rising, asking only to be carried forth into their future, our present. Readers need not worry; I have no interest in building a community of dead people… though I think I will have an advantage when the zombie apocalypse at long last strikes. Anyway, my point: community, like identity, is not a static fact, or a structure, but a process. Any present-day community exists in the past as much as it does in its acknowledged, tangible manifestations. Let forerunning voices speak, I say, and enlighten – in every sense of the word – the builders of today. Let there be a communion of the living and the dead in the interest of the former, a dialogue made only possible by the historian qua interpreter.

My Three Favourite Things About Patrick Are…

1. His favourite community! In spite of my incredible connection to – and powerful articulation-skills about – Bishop’s University, I’m not sure if I’ve ever heard the community described in such a perfect way: “‘Tis a silly place as well as a sophisticated web of blooming individualities.” Amazing.

2. Seeker, Amasser, and Expresser of Knowledge. Patrick seeks, amasses and expresses knowledge as a student of the most noble discipline in the humanities: History. He’s an Historian, too. The metaphor of giving his pen to ghosts is a great one. Patrick, for your noble pursuits of History – and your commitment to scouring the words of ghosts – I salute you.

3. So, He Made a Reference to the Zombie Apocalypse. I think that Patrick’s on to something with his idea of an Historian like himself colluding with ghosts to survive – if not lead – the Zombie Apocalypse. Pretty great. And this is all kinds of forward thinking genius.

- As told by John Horn

Community Work Search Resources

[Editor's note: thanks to Robin Anderson for the photos and information below. Where we work and what we work at is one of the most important aspects of community].

On Monday April 2, 2012 all provincial employment programs changed. Job seekers will be able to use a new set of services to help them find a job. All the employment services currently being funded by the Ministry of Social Development will end and will be replaced by the new Employment Program of B.C. Under the new Program, Metro Vancouver has been divided into various catchment areas and different organizations are responsible for providing services in each area. MOSAIC and its Partner Service Providers will be offering services in the Northeast part of Vancouver. There is a Centre for all job seekers at Commercial and Broadway and locations for specific groups of job seekers, such as youth and people of aboriginal descent.

[Editor's note: there has been a bit of controversy around the re-distribution of resources - from in-person to online - with Service Canada's Hire a Student program, at which I used to work in the lat '90s and early 2000s].

Says Anderson about the changes:

In terms of the context, CSJ is a federal program delivered by Service Canada, and our employment resource centre is a provincially funded project under the Ministry of Social Development. We think our WorkBC employment services would fit well with the re-vamped CSJ.

Students have access to self service services at all Work BC employment centres across the province. This includes access to computer terminals to print work related documents, search job postings including employment opportunities for students such as those available through the Canada Summer Jobs Program (CSJ) and attend workshops. They can also ask staff for some feedback on their resume and for information about where they can find job search leads.

In the MOSAIC locations, job seekers can find out what jobs are in demand, how to write the best resumes and cover letters and how to give successful job interviews. “We can also help select and fund training for eligible participants,” says Drive Youth Employment Services employee, Robin Anderson. “All the services, including access to computers and the internet are free.” For more information, email NortheastESC@mosaicbc.com, check out the Work BC interactive, phone 604-708-9300, www.workbc.ca/workbccentres/welcome.htm.

School at Work – Learning that Grows Business

lumaxart / flickr

Developing talent through innovative learning is cool. And a lot of companies are doing it. Transforming their recruitment, retention, development, and even business processes by emphasizing education and online approaches. Such a focus that empowers people with resources and tools tends to authentically marry – or, simply put, “combine” – learning with technology. Instructional Designers refer to this sort of evolution in the classroom as an ecosystem (“interconnected not linear” or “discussion-centric not broadcast-driven” learning), where the instructor behaves more like a master of facilitation-judo who builds awesome activities instead of a sagely projector of information to an audience.

This is a good fit for the business world because training and development typically unfolds as a peer-to-peer (or colleague-to-colleague) process, as nicely evidenced by Steve Trautman’s book Teach What You Know or this article from Fast Company or this article from HBR Blogs.

Here are some specific ways that non-educational institutions (banks, retail chains, non-profits) can adopt awesome educational models to get the best out of their employees:

Example the First. Say that you have a Vision – such as redefining the very meaning of wealth to include not only profit-making but also community well-being – that requires massive internal understanding in order to achieve its full potential with current and prospective stakeholders. An online platform (I like WordPress) for digital storytelling where employees can showcase their interpretation of what said Vision means to them and how its evidenced by their work – bonus points if said digital storytelling (videos, blog pots, slideshows, Excel spreadsheets) is incentivized with crowdsourced voting and a rewards system. After all, people should be recognized for genuine passion about where they work.

Example the Second. Say that you want to spread Heath Hall and Brett Thompson’s “Secret Sauce of Teamwork” all over your organization so employees can better work in cross-functional teams to achieve sustainability goals. A virtual classroom tool like Blackboard’s Collaborate can bring employees together in-person and online at the same time. Not only are such tools great for saving time, but, as a shared workspace, a virtual classroom leaves a digital footprint of consistent and accurate information for all (who have access) to see, so cool ideas about recycling, community and/or eating locally can be recorded and shared for others to see. Hall and Thompson’s tenets of teamwork are “coming together, staying together and working together” (they admittedly borrowed them from Henry Ford), and a virtual classroom – or “meeting” – space allows for all three. After all, a record of thousands of hours of trial and error will undoubtedly reveal some important moments for learning about how to make a workplace more sustainable.

Example the Third. Say that a big part of your talent-retention strategy involves supporting employees to learn, develop and grow within your organization. This kind of project has to be 3-Dimensional, which, in the instructional-design/online-learning world, simply means that every learner can have a personalized experience with the material and activities. I mean, a bank teller and director of information technology security are going to have very different career development goals … or maybe not (everybody wants to get over their fear of public speaking, right?). So, the elegant educational solution here is to build a uniquely navigable online space chock-full of resources (assessments, testimonials, presentations, articles, and experiential opportunities) that are connected by online and in-person activities where said resources and ideas the ideas from them can be unpacked and explored amongst peers and facilitators who want to get the best out of people. After all, everything – from phones to clothes to computers to food – is customizable, so shouldn’t education embrace this trend, too?

lumaxart / flickr

And such is how school at work can be an engaging process for getting the best out of people. Speaking of people, we’re pretty smart and we’re pretty intuitive when it comes to learning how to find information. Google is good at supporting this, too. My point is that any kind of great learning experience needs to have the potential for learners to explore resources with cool tools in a customizable way.

So, what are you going to do to flip the classroom – or meeting space – on its head and empower your employees to learn, grow and develop in ways that support your business goals?

Thanks for the images, lumaxart

Jessica Pautsch – Positively Wooing Community

Who are you?

Hello, I’m Jessica.  I’m still working on figuring that question out, but so far I’m a hopeful optimist, and an aspiring social entrepreneur volunteering to make cool community centric ideas into social profit ventures. Professionally, I am an aboriginal-industry engagement consultant that helps companies become more responsive to the communities in which they operate.

What do you do for fun?

I’m a big outdoor, food, eco, people, sport, and random encounters enthusiast.  So throw any of those into the equation and I generally have a good time.

What is your favourite community? Why?

I’m super lucky that my work, study, friends, and volunteer work expose me to so many interesting and dynamic communities in this city. The more I see the types of social organization here, the more I love this city.

This may sound nerdy but one of my favourite communities I’ve found is what’s been formed around the “social enterprise” movement.  This emerging community attracts socially and environmentally minded entrepreneurs who use business tools to create positive change in some aspect. People are supportive of other’s business efforts and often offer their experience to help build yours. That’s so cool!

What is your superpower?

If I love something, I benevolently coerce you into loving it too.

How do you use it to build community?

I love healthy communities.  I think that the number and type of connections you have with your social and physical environment ultimately determines your health and overall happiness. So, all of my professional and volunteer efforts have been geared towards creating positive connections between people and their environments. I started a non-profit called Eco Trek Tours with the intent to connect people to innovative environmental initiatives in their own back yards through fun, informative and affordable tours.  With my professional work, I’ve learned that financial independence is critical for First Nation self-determination and nation building, and so I use my role to help empower First Nations from the benefits of sensible resource development by building bridges between opportunity and need in responsible and collaborative ways.

My Three Favourite Things About Jessica Are…

1. The Power of WOO. The art of Winning Others Over can be used to achieve nefarious ends (never paying for anything, world domination, convincing others to do the wrong thing, etc.), so I’m pretty darn happy that Jessica uses her superpower – mindful passion that is convincingly contagious – to achieve positive, healthy and community-driven projects. Her “nerdy” love of the social enterprise community makes sense, too, as it takes both entrepreneurial spirit and the ability to persuade a diverse audience (investors, community-members, collaborators) to build and execute a common vision. And, well, when it all comes together its a beautiful thing!

2. Hardworking Team Spirit. I got to know Jessica on the football soccer field, where she is a force to be reckoned with. Jess brings the same kind of energy to sport as she does to work, and the team can always count on her to make plays and spark positive chatter with her hustle and willingness to throw herself into tough situations. And, when it comes to post-game-reflection, Jess is always well equipped with one or two timely, um, quips that reflect the kind of social intelligence that allows a person to speak with anyone, anywhere about anything. This is probably what makes Jessica such a great random encounters enthusiast.

3. She’s a Stylish Changemaker! Full disclosure: the “style” comment comes from my obversation that Jess can pull off colourful, possibly-Hawaiian, shorts on the soccer field and an argyle sweater vest during post-season-celebrations with unique aplomb. As for the changemaking, well, she lives it every day by engaging with First Nations communities for some of the most difficult and important conversations in this part of the world as well as, in her volunteer/”free” time, building community-minded enterprises that not only make a difference but, ideally, also an organization-sustaining profit. How she has the energy to play sports once a week is a superpower all on its own!

Our Future Community Project Charts a New Future for the VSB

Last night the Vancouver School Board released a massive report titled Vancouver School Board Sectoral Review: Our Schools, Our Programs, Our Future. The report presented dozens of important recommendations that if eventually adopted by the VSB, could have a profound impact on public education for Vancouver students.

“This is a comprehensive document that is intended to provide the Board with a foundational understanding of the challenges and opportunities of our district,” said Jordan Tinney, Deputy Superintendent. “There is a lot of information and suggestions here that could have a huge impact on the future of the Vancouver School Board. It’s a very exciting time to be involved in public education and we’re hoping many Vancouverites will get involved and lend their voice to this process.”

The report is well worth having a look at if you’re vaguely interested in the future directions of the Vancouver school district and the education of Vancouver youth. Key recommendations include:

  • To expand programs of choice. This could mean more Montessori, International Baccalaureate, Mandarin Bilingual, Intensive French and Early Intervention/Reading Recovery coming to a neighbourhood school near you… and soon.
  • To align services to avoid overlap. This could lead to brand new educational systems such as the centralization of kindergarten registration along with the implementation of both balanced calendar and hybrid semester systems in the coming few years. Balanced calendar alone would revolutionize how the school year looks (goodbye super long summer break…) for hundreds of students and their families.The report also suggests the reworking of some school catchment areas, the consolidation of VSB online learning and the optimization of the District’s Reception and Placement Centre and International Student Program.
  • Repurpose schools to continue to serve the public as a community asset and to demonstrate our stewardship of public lands. This is a big deal. The report outlines how some schools that are under-capicty (in some cases a little over half full!) should be re-purposed like was the case at Carelton Elementary, who is now the host of Green Thumb Theatre.
  • Develop non-school sites for revenue. Key here is international students. According to the report, these students pay a fee of $12,000 annually to attend our schools and they come from countries around the world. The income from the International Student Program represents approximately $12 million of the Boards budget. That’s a lot of money and its apparent from this report that district staff are hoping to grow this cash-pot in the coming years
There are a bunch of other interesting recommendations and all of them could have a big impact on what schools will look like in the coming years.
So far, the significance of this report has not been widely reported. But the ideas are there and the district is encouraging people to get involved and add their voice to a coming series of public consultations in the coming months or online through their Our Future website.

O.U.R. Eco Village

Ben, my husband, is spending the summer working at an intentional community on Vancouver Island, called O.U.R. Ecovillage. We visited O.U.R. for the first time in September, during one of their regular open houses.  We joined the residents for a public event about food security and by the time we left that day, we were hooked.  The way those kind and interesting people are defining community is where it’s at.

I grew up in the country and am ever grateful to my parents for deciding to move our family to Vancouver when I was 13.  I remember listening to the adults talk at the time about our big move to Lotus Land.  I had no idea what that meant but was scared and sad.  I was nervous about starting high school in a big city and scared about doing it with no friends.  I was totally intimidated by the huge school, the rich kids, and the diversity.  I had no idea what the hell was happening on the first day of school and I felt supremely uncool, but man, was I happy to be there.

All this to say that I never ever thought I would move back to the country.  Since visiting O.U.R., and then reflecting upon my experience of “the country”, I’ve realized that my memories are a long way from the kind of rural community I long for now.  Last summer, as I was pulling a carton of eggs from the fridge at Costco, I told my young daughter: this is where eggs come from.  As I listened to my own words, I had to stop for a minute.  An industrial fridge in a sterile warehouse is where eggs come from? Ouch.  When we visited O.U.R. shortly after my Costco moment, I pointed out a Jersey cow to Sydney and realized that it was the first time she was seeing a cow that wasn’t in a book.  And that Jersey cow was so beautiful, I wondered about the last time I’d seen a real live happy cow. Too long.

I’ve been thinking about the absurdity of the way we live for about five years.  Rushing to and from work, living in nuclear families in big expensive spaces, seeing friends and family when schedules permit and eating alone most of the time.  Since I’ve become a mother, the stakes of our decisions are higher.  I want my daughter to grow up amongst our loved ones.  I want her to understand where her food comes from and for her to care about her role in our environment.  And I want her to know our friends and extended family as well as she will know her immediate family.  In the same way, I want to know my friends and their children more than occasional visits permit.  I want all of our children to feel that they are surrounded by love, care and security.

That’s not our experience at present.  We have lived in our current home for six years and sure, we know our neighbours but we don’t hang out.  I would for sure knock on their doors if I needed to borrow something or if I was in danger, but that’s pretty much the depth of our relationships.  So over the last year, Ben and I have moved our philosophical chats about our reality and into practical conversations about our future. We know that we want to live differently than we are now.  Now we need to figure out how to make that happen.

Ben is in construction and is doing such cool work around green building, off-grid housing, and alternative energy that his path naturally leads to O.U.R. Ecovillage.  He’s managing a team of interns this summer and they’re all in for four months of building, learning and sharing.  We’re excited and incredibly grateful to the folks at O.U.R. for creating a space for this kind of community-building.  It’s a magical place, so be sure to check it out if you’re headed for the Cowichan Valley (ourecovillage.org).

Speaking of Lotus Land, I’ve just seen the Wanderlust trailer and it looks like my kind of film.  If you’ve seen it, please leave a comment and let me know what I’m in for.  Thanks!

Whitecaps FC Community Asset Review – Part 1

Editors’ note: Kurt and John are firm believers that Vancouver can and should be the Canadian epicenter for growing the sport and culture of soccer football soccer. This is a self-described healthy community. We can play outside year-round, as fields are rarely closed due to snow and/or freezing. And, most importantly, Vancouver is the place to expertly develop the sport of soccer because our city’s team, Vancouver Whitecaps FC, shares this goal and so demonstrates this vision through its Club Structure and the Whitecaps Foundation, which aims to create the fittest generation of BC Youth by 2020.

As Vancouver Whitecaps FC season ticket holders, Kurt and John are well-positioned to evaluate how the franchise showcases its commitment to “be a significant community asset” – so, following every match we will reflect on this commitment by answering two questions. Here they are:

How is the team a significant community asset?

Well, the ‘Caps beat the Impact 2-0 and you should read the wise words of my main man Simon Fudge for all the great details.

As this is the first post about the first game, well, I’ll keep it short and sweet. Vancouver Whitecaps FC demonstrated its role as a significant community asset by the way the team brought together people of different shapes, sizes, cultures, ages, neighbourhoods, and (kinda) socio economic statuses to enjoy a spirited match of very good soccer played by men from dozens of communities around the world.

Any time thousands of people high-five each other, sing songs together and embrace an opportunity to meet new people the event that makes this happen is an asset to our community. And this was the scene at Bell Pitch at Telus Stadium in BC Place on Saturday. And it was a beautiful thing.

What BIG IDEA will make the club an even better asset?

Here’s the idea: break the BMO Banking/Sponsorship hegemony!

BMO is “the official bank and a proud fan of Vancouver Whitecaps FC” and one of the club’s founding partners. The bank is also hedging its bets in terms of MLS support, as its logo adorns the uniforms of both the Montreal Impact and Toronto FC. Further, Toronto FC plays at BMO Field. So, is BMO really a proud fan of the Whitecaps? Or is the company just a proud fan of strategic cross-marketing opportunities?

Vancouver is a different kind of franchise in a different kind of city, which is why our recommendation for this week is for Vancouver Whitecaps FC to strategically align itself with Vancity Credit Union. One particular piece of cool collaboration between the ‘Caps and Vancity could be ongoing support of Vancouver’s Street Soccer League – some of the Whitecaps players have already trained with homeless players from Portland FC and Vancity funds many of the services, programs and places upon which Street Soccer players rely. I mean, how cool would the Vancity logo look on the uniforms?!

Vancity is all about economically, socially and environmentally healthy communities, which certainly jives with the goal to create the fittest generation of youth by 2020. So, think about it, Vancouver Whitecaps FC and Vancity. You’re made for each other!