Remember those choose your own adventure books, where no matter what adventures you chose, you ended up falling down a cliff/getting eaten by an alien/getting lost/starving to death/etc. They were always so interactive and fun, despite the horrible endings your character often experienced. Well, welcome to choose your own adventure 2.0. I know, I know its sort of a commercial. But its still a clever one that engages both storytelling and interactivity with modern social media tools. SMART! What action will you take if you decide not to shoot the bear?